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Going Social – Facebook, Twitter and Google+

Social media has been touted as one of the top business methods of making contact with your customers, building customer loyalty, increasing repeat business and generating new leads.  The facts support the hype – only if you know how to optimize each of your social sites for mobile devices as well as for your main site.  Yes, there is always a “trick” to getting noticed on the web! That’s the reason that SEOs are vital to your ability to grow your business. Did You Know that … 50% of Facebook’s mobile traffic......

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Google Analytics

There is no way to know how well a website is attracting visitors unless you have the ability to measure the traffic. And, without being able to analyze how and what is attracting those visitors, it becomes near to impossible to establish logical goals. Google Analytics is the sliced bread of internet marketing, especially with Big Data now more readily available for small businesses. The first question you need to clarify – in writing to yourself – is what you want your website to do for your business; it could be as......

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Search engine optimization [SEO] is a skill unto itself. What many people are unaware of is that there are different optimizing techniques for Bing, Yahoo and Google. Without this knowledge, you may get indexed [listed] in Google but not in Yahoo or Bing. The truth is there is no single standard for optimization that pleases all search engines.  By the way, Yahoo coordinates now with Bing and as such is really one search engine sharing data. Since Google is the obvious master of the Search, why would anyone worry about being listed......

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Get the Most from Your Website

It is amazing to those who use the internet on a regular or semi-regular basis to discover that there are still businesses on the face of the earth that have no online presence. And we’re referring to the businesses here that cannot be found by searching on a tablet or Smartphone, or whose websites are languishing on 5th or 6th page in local search listings.  There are several reasons for such results, but the two most important reasons can be cited as Lack of search engine optimisation   Failure to include mobile......

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Mobile Optimisation

If you have a website, you need mobile optimisation in 2014 more than ever. This is one of the mainstays of doing business in the virtual environment and small businesses stand to benefit immensely from this SEO technique, in more ways than large businesses would.  Only 14 of the top 20 businesses in the U.K. have a mobile-optimized website that allows their customers to view products, read articles and purchase their offerings while on their smartphones. The same type of pattern exists in the U.S. as well. Having an edge over the......

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